Kia Motors America (KMA) celebrates the world premiers of the all-new 2012 Kia Rio sub-compact sedan and the comprehensively upgraded 2012 Kia Soul at the 2011 New York International Auto Show.

Scheduled to join the KMA line-up in the fall of 2011 - along with its 5-door hatchback sibling unveiled at the Geneva Motor Show in March 2011 - the all-new Kia Rio sedan ushers in the next chapter of Kia Motors' ongoing design-led transformation with eye-catching design, advanced technologies and sophistication in the small car segment. With all-new ISG (stop-start) technology and class-leading horsepower and fuel economy up to 40 miles per gallon (5.8L/100km), Rio promises consumers impressive fuel efficiency without sacrificing power or fun-to-drive performance.

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"The all-new Rio brings Kia's successful combination of world-class styling, outstanding fuel economy, advanced technologies and tremendous value to the smallest and most economical vehicle in the Kia line-up," said Michael Sprague, vice-president, marketing & communications, KMA. "With gas prices rising, sub-compacts are becoming increasingly popular and with more power, up to 40 miles per gallon fuel economy and stunning design, the all-new Rio sets the standard in the sub-compact class and becomes a vehicle that is not only affordable, but one that people will aspire to own."

Class-Leading Fuel-Efficiency and Horsepower

Available in the USA with a choice of three trims - LX, EX and SX - the 2012 Kia Rio is powered by a 1.6-litre GDI four-cylinder engine with the option of either a six-speed manual transmission or six-speed automatic. One of only two vehicles in this segment to offer a GDI (Gasoline Direct Injection) engine, the 2012 Rio offers consumers that elusive combination of power and impressive fuel efficiency, achieving class-leading 135HP (100kW) power and class-leading fuel economy rating of 30/40 mpg city/highway (7.8-5.8L/100km). Kia Rio also offers ISG technology, new to the Kia line-up, where the engine turns off when the vehicle is not in motion. The engine restarts automatically when the driver releases the brake pedal, resulting in lower levels of fuel consumption in stop-start urban traffic.

Sleek and Streamlined Exterior

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Conceived at Kia's design studios in Irvine, California, the all-new Rio sub-compact sedan and hatchback exhibit highly sculpted sloping shoulder lines and wedge-shaped exteriors, projecting an athletic profile that conveys power and agility. It also echoes the aggressive lines found on other recently launched Kia vehicles such as the 2011 Optima and Sportage. Both Kia Rio models sport their own interpretations of Kia's signature grille, slimmed down to connect to the dynamic headlamp design, providing a new twist on the Kia family look that includes a bigger air intake to exude a youthful persona.

Luxuriously Equipped Interior

Inside, the 2012 Kia Rio envelopes driver and passengers in a bold and modern cabin, centred on Kia's characteristic horizontal three-cylinder instrument cluster and finished in two-tone trim to emphasize a feeling of spaciousness and comfort. The extended wheelbase (2570mm) greatly enhances passenger and cargo capacity for additional comfort.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service and auxiliary and USB audio input jacks for connecting with MP3 players. The range-topping SX trim offers consumers UVO powered by Microsoft® in-car hands-free communication and entertainment system, complete with rear camera display.

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Presenting buyers of sub-compact cars with more choices than ever before, 2012 Kia Rio will offer a selection of optional upgrades with numerous features collected into Convenience, Eco and Premium Packages.

All-New Advanced Platform

The 2012 Kia Rio brings with it an all-new platform - longer, wider and lower than the previous generation. Its aggressive and playful stance is reinforced by an overall length of 4366mm (Rio sedan) or 4046mm (Rio5) with a platform measuring 1720mm wide and 1455mm high. Employing high-tensile-strength steel (63 percent), Rio's lightweight design offers increased torsional stiffness for improved handling, ride quality and refinement, plus increased crash safety capabilities while reducing overall weight.

Safety-Minded

The 2012 Rio is equipped with a high level of standard safety features, including six airbags, three-point seatbelts for all seating positions, Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM), which coordinates the car's ESC and ABS to help the driver stay in control of the vehicle at all times.