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The letter M now comes to the segment of the BMW 1 Series to symbolise outstanding power delivery and the highly dynamic driving properties of a high-performance sports car. In the BMW 1 Series M Coupe, the technology of a high-performance car is combined with the agility and lightness of a compact model to create a whole new dimension of sports-style driving pleasure. With this 2-door model, BMW M GmbH is now realising for the first time in this vehicle class its concept of racing-oriented performance characteristics in a car developed for everyday use . This further extends the company's model range, paving the way for younger target groups to be able to access the hallmark driving experience offered by an M car.

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The BMW 1 Series M Coupe embodies the unmistakable M feeling in a highly concentrated form. Its in-line 6-cylinder engine with M TwinPower Turbo and petrol direct injection develops a maximum output of 250 kW/340 bhp with an engine-speed-oriented characteristic curve typical of BMW M cars. With chassis technology derived directly from motor racing, a power-to-weight ratio reduced to 4.4 kilograms per bhp and precisely optimised aerodynamic components including innovative air curtains at the front end, supreme conversion of superior propulsion power into thrilling driving dynamics is guaranteed. The BMW 1 Series M Coupe accelerates in 4.9 seconds from zero to 100 km/h and reaches the 200 km/h mark after 17.3 seconds. In the area of efficiency, too, it achieves top figures within its performance category. Its average fuel consumption in the EU test cycle is 9.6 litres per 100 kilometres, while CO2 emissions are at 224 grams per kilometre.

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The outstanding sporty flair of the BMW 1 Series M Coupe is outwardly expressed by the athletic character of its body design. In the exclusively designed interior of the 4-seater, high-quality materials and an M-specific cockpit create the ambience of a premium sports car. In its standard configuration, the BMW 1 Series M Coupe displays the concept harmony so characteristic of M cars: able to cope both with the extreme demands of the race track and the diverse challenges of everyday traffic. What is more, individual preferences in terms of comfort, safety and infotainment can be fulfilled with a model-specific selection of equipment options also available for the BMW 1 Series Coupe, including the BMW ConnectedDrive program.

Chassis technology: low weight, high rigidity.

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The BMW 1 Series M Coupe has a chassis whose elements have run through BMW M GmbH's racing-oriented development process. Numerous key components were originally conceived for the BMW M3 and are now to be found in the compact high-performance coupe in modified form specifically adapted to the new model. In creating the vehicle set-up, a procedure which includes test runs on the Nürburgring Nordschleife, the interaction of the engine, chassis and body was optimised here again so as to create a characteristic, consistent overall set of properties taking into account the low vehicle weight of 1,495 kilograms.

Both the double pivot front axle and the five-link rear axle of the BMW 1 Series M Coupe are made almost entirely of aluminium. Tubular stabilisers, axle links made of forged aluminium and aluminium shock absorbers round off the lightweight construction concept as applied to wheel suspension.

Exclusive and characteristically M: sports car ambience on the inside.

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It is not least due to the exclusive interior design that the unmistakable M feeling can be sensed even before the engine is started. The characteristic M cockpit and a model-specific colour and materials concept create a style which perfectly recreates a sports car ambience. The standard sports seats in Boston leather offer both driver and front passenger excellent lateral hold even when taking bends in dynamic style. The design, created exclusively for the BMW 1 Series M Coupe, includes orange contrast stitching on the black surfaces of the seats and backrests as well as the M logo embossed in the front of the headrests.

It is characteristic of sports cars that dark colours dominate inside the vehicle, thereby enhancing the driver's concentration on the road. In the

BMW 1 Series M Coupe this effect is created by the anthracite-coloured BMW Individual roof liner but also by the exclusive design of the interior trim strips, door panels and cockpit scoop in dark Alcantara. These design elements also feature the orange-coloured contrast stitching, as do the gearshift and handbrake lever gaiter. An M driver footrest and M entry sills round off the exclusively styled interior.