Rolls-Royce Motor Cars announced today that its first app for iPhone and iPod touch is now available on the App Store. The app allows potential customers and enthusiasts to configure their own Ghost, the new model from Rolls-Royce.

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The Rolls-Royce Ghost App allows users to choose from many thousands of design combinations available to Ghost customers at Rolls-Royce Motor Cars dealerships. Available exterior options include twelve standard paint finishes, three different wheel styles, visible exhausts as well as a Silver Satin bonnet, an option exclusive to Rolls-Royce Ghost. The car’s interior can be specified in eight different leather colours and five veneer designs, including contemporary woods such as Dark Wenge and Malabar. After designing their ideal Ghost, users can save their designs in a virtual garage.

The new Ghost App also provides a gallery of Ghost images and films as well as a function to search for the nearest Rolls-Royce Motor Cars dealer. For users with an interest in the technical details of the car, the app features a specifications section.

The Rolls-Royce Ghost App is available now for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.