Kia Motors has released the first pictures of new Kia cee'd, revealing a much improved and updated look including the new 'family face' of the brand.

This mid-life change unusually includes sheet metal changes to the bonnet plus alterations to the bumper, grille and light clusters. There have been some enhancements to the interior too in terms of specification and design including a more intuitive centre console and upgraded audio system including Bluetooth connectivity.

Paul Philpott, Managing Director Kia Motors (UK) Limited commented; "Since its launch just over a year and a half ago, Kia cee'd has been instrumental in placing Kia firmly as one of the top five global automakers. With over 5,000 units already sold in the UK so far this year, Kia cee'd is currently holding a four per cent share of the retail market.

"Kia cee'd has been one of the first Kia models customers have bought for emotional rather than practical reasons. Now we have other aspirational cars in the range, such as the new Soul, we are establishing a clear image as a design led brand and, with more new introductions due early next year, Kia offers one of the youngest product ranges available" he added.

New Kia cee'd will be unveiled at the 2009 Frankfurt Motor Show alongside two all-new Kia models.