The Fiat 500 Coupé Zagato - the concept created by one of the most famous automotive design names in the world, with the collaboration of the Fiat Group Automobiles' Centro Stile - makes its debut at the 2011 Geneva International Motor Show.

Presented at the Fiat stand, the prototype stands out for its sinuous yet decidedly sporty and contemporary contours, inspired by the namesake predecessor built in the 1950 by the famous Italian bodyworker on the chassis of the 500. Yet while Zagato had then completely revamped the exterior style of the basic model, today the designers emphasised the silhouette of the Fiat 500, already similar to a coupé, giving it an even more aggressive appeal. In addition, the unique shape of the roof features the characteristic "double hump", the true emblem of Zagato, teaming the lowering of the car with retaining excellent interior comfort.

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Like many historic custom-built cars, the concept car affords the classic "2+2 seater" formula, retaining the compact dimensions of the basic model: indeed, it is 355 centimetres long, 163 cm wide and 149 cm high, with a 230 centimetre wheelbase. So it is a compact car which "conceals" under the bonnet the revolutionary TwinAir 105 HP engine which maximizes the "fun to drive" of this car, while ensuring, consistently with the downsizing philosophy, excellent performance levels against a considerable reduction in fuel consumption and emission levels. To achieve this objective, the engine features a specific "turbomatching" (engine-turbocharger coupling).

The 105 HP TwinAir engine, which has never been used on any of the Group's models yet, is therefore the ideal engine to be installed in compact sized sporty cars, as demonstrated by the high torque delivered (155 Nm at 2,500 rpm) and the absolute world record in terms of absolute power (105 HP at 5,500 rpm). In addition, at 124 HP/litre, this engine is also one of the world leaders in specific power. All while ensuring reduced fuel consumption and CO2 emissions unrivalled in this category: 95 g/km.

Designed mainly for a young and dynamic male target, the Fiat 500 Coupé Zagato Concept also accommodates the needs of a female target owing to the painstaking pursuit of stylistic solutions resulting from the most interesting trends on colours and materials. For instance, the prototype livery is Pop Yellow, a specific three-layer bodypaint colour tending towards white which emphasises the vehicle contour while giving it a pop image, full of energy and brimming with personality.